Category: Flavors and Fortunes

What’s in a Chocolate Boom?

English + Español
Peru has a longstanding reputation for its quality cacao. In the past decade, it has also attracted attention as a craft chocolate hot-spot with a tantalizingly long list of must-try makers. Indeed, from 2015 through 2019, a boom of more than 50 craft chocolate…

Divine Decadence or Business Turnaround?

English + Español
Back in 2006, we became intrigued about a chocolate company in Venezuela. Rohit had done quite a bit of work on companies that were integrating country of origin into their product branding. He called it the Provenance Paradox. As Director of HBS’s Latin America…

Discovering the Taste of Molecules in Chocolate

English + Español
I’m a chemist. And you generally don’t think about chemistry when you have a delicious cup of chocolate. But I have studied the chemical composition of chocolate for 20 years and I would like to share what I have learned with you. For more than three decades…

The Resurgence of Brazilian Cacao and Chocolate

English + Español + Português
October 2017. After an 11-hour flight from Brazil, I arrive at Heathrow Airport, London. The border officer—whom I can only describe as tall, strong and serious–carefully checks my passport and asks me the purpose of my visit: Business or pleasure? I thought for…


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