Author: Gustavo Peña Flores

“If you can count on waves, time will give you everything,” explains Aitor Francesena Uría, AKA ‘Gallo’ (rooster), when asked about Surf City and El Salvador.

Our modern days mark the end of an era that began in the 15th century. King Henry the Navigator and his Portuguese caravels, joined by the Crown of Castile’s three ships under Christopher Columbus launched the exploration of Africa and America that ultimately led to globalization.

Upstream from Chepe Aleta, following the winding road alongside the river that ends at El Palmarcito, after crossing what Yovani Hernández Ramírez calls the “Puentes de Plata y de Oro” (Silver and Gold Bridges), you arrive at the hamlet of Acahuaspán

Today, El Salvador’s passage from chaos to order relies on a modernization process that weaves a social and productive straw tapestry among Salvadorans as never before—such a tapestry is called “petate” in Central America

Drawing your line on a wave while surfing, your board goes where your eyes go. The Surf City campaign communicated a clear and unequivocal message to the world: El Salvador is now safe.