The Supermarket as Cultural Spaces

It wasn’t exactly a shopping trip. Nam was investigating supermarkets and department stores as social, cultural spaces. Consumption is not simply an economic practice, but one of the most important means in the contemporary world for the cultural construction of self. In the San Miguel commercial district, Nam examined how the burgeoning supermarket as well as certain foreign and traditional goods?was used differently by social groups and how these different cultural meanings compete with each other.

“Consumption is a battlefield,” he observes “In which various forms of social identity are established, reproduced and arranged.”