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Back in 2006, we became intrigued about a chocolate company in Venezuela. Rohit had done quite a bit of work on companies that were integrating country of origin into their product branding. He called it the Provenance Paradox. As Director of HBS’s Latin America…
In the fall of 2012, my good Peruvian friend, Germán Echecopar, a professor at Universidad Adolfo Ibáñez in Chile, approached me to consider developing a teaching case on Gastón Acurio, the well-known Peruvian chef and restaurateur. As executive director of the Harvard Business School Latin America Research Center (LARC), based in Buenos Aires, I helped HBS faculty with their field research in the region.
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